#BOOKDIRECT RESOURCES

The information gathered on this page is intended to assist South Walton rental management companies and individual bed tax collectors who have requested examples of written material to support #BookDirect messaging –  the idea of establishing direct relationships with renters, emphasizing quality of local service and fewer booking fees.

Information on this page is marked either as “free use,” or has been provided by local companies as an example of steps currently being taken by that company to market their services and further the #BookDirect message. Example materials provided by partner companies should be used as example only, and not copied verbatim. Materials marked “Free Use” may be used in any way and for any purpose that benefits your South Walton rental efforts, with only the minimal editing necessary to personalize for your company, or with as much personalization as you deem best.

Likewise, three “Local Expert” graphical options are available to any South Walton bed tax collector, to emphasize the value of local knowledge and support the #BookDirect message. These graphics have a transparent background and may be used online or in print. (For example, the Local Expert badge could be included on your company’s homepage, as an element of the listing photos you provide your guests, or in emails and printed communication used to connect with your guests.)

Free Use #BookDirect messaging:

• Download Free Use Book Direct Messaging Options Here
   

South Walton Expert badge (free use graphic options):

• Download Free Use "South Walton Expert" Badge Option 1
• Download Free Use "South Walton Expert" Badge Option 2
• Download Free Use "South Walton Expert" Badge Option 3
   

Partner provided #BookDirect messaging:

Example messaging provided by HOMEOWNER'S COLLECTION (Example use only -- Not to be copied without express permission)

• HOMEOWNER'S COLLECTION document
   

Example messaging provided by 360 Blue (Example use only -- Not to be copied without express permission)

• 360 Blue document
• 360 Blue #BookDirect campaign
   

Best Practice Tips provided by Rivard of South Walton Rentals

• Educational tips
   

Information provided by Five Star Properties (Example use only -- Not to be copied without express permission)

• Talking points for renters and owners
• Info about VRBO changes

Example #BookDirect webpage messaging provided by Gibson Beach Rentals, Inc. (Example use only -- Not to be copied without express permission)

• Book Direct Info Webpage
   

VRBO Accommodations Partner Workshop

On Wednesday, February 21, 2018, the Walton County TDC hosted a meeting for accommodation partners to discuss anticipated changes to HomeAway/VRBO booking practices, how those changes might impact local businesses, and what responses, if any, were being taken by local rental management companies.

• The agenda, minutes and video of that meeting can be found by clicking here.